I actually feel like a part of the Victory team.
Yes, I had to continue folding the 9,000 + 300+ t-shirt orders in the dry, hot heat, nearly passing out.
HOWEVER!
First thing when I walked into the office, Rick practically pounced on me, asking if I wanted coffee and told me how excited he was that we finally get to start really working on the marketing plans. I happily walked over to the intern room and grabbed a dinosaur-esque computure to work on, but then literally 2 minutes later (before I could even have a chance to sit down on that oh-so-comfy spinny chair...you know...one of those scare-you-to-death-when-it-tilts-back-just-too-far chairs) here comes Rick, bounding into the room, hands filled with magazines. "Keeley," he said, "change of plans." In response, I looked at him quizically, shrugged my shoulders, grabbed a pad of paper and returned to his side -- ready for whatever it was he had to throw at me.
Apparently, the night before, Zippo lighters agreed to post the video of one of our big bands - A Day to Remember - in their weekly newsletter. This e-mailed newsletter reaches an audience of a whopping 300,000+ subscribers.
And now, every single one of those subscribers gets an amazing, new ADTR video flying at their face when they open that newsletter.
So, my job yesterday was to find out every brand possible from clothing to food to alcohol to sports to phone companies to music instrument companies, etc. and see if they had a newsletter or somewhere to post videos. We want to find out of we can copy what we've done with Zippo into as many other brand/company newsletters as we possible can.
How. AWESOME. Is. That!?
10 pages, 8 hours and 9,000 t-shirts later I had finished the day smiling...proud...stoked to be in music promotion.
xx
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