My ILC - Rough Draft

Keeley Carson
Internship Learning Contract
First Draft
2/17/2010

OVERALL OBJECTIVE

To master the area of the music industry that I am in.

To fully learn everything I can about marketing in the music industry.

GOALS

To get the artists on the Victory Record label known.

To sell records of the artists on the Victory Record label.

To learn how to work with different retailers/businesses to sell the Victory Record product (e.g. the artists & their music).

To really get to know the product that I am selling (e.g. the artists at Victory Records & the music they create).

SPECIFIC TASKS

Learn how to boost record sales at Victory Records by finding new ways to promote the artists on the label.

This involves pulling research information from different sources/different media outlets) to put together marketing plans.

These are used to find the best way to promote the artists and to get their records sold.


Research the artists on the Victory Record label to better get to know them.

This involves listening to the artists’ music, going to see their shows, attempting to get into contact with the artists, attempting to get into contact with different retailers/businesses and finding out information about them from difference resources (e.g. the internet).

*My research will primarily pertain to the list of bands I have been specifically assigned to work with, though I do seek to learn as much I can about all of the artists on the label.*


Interact with individuals from the other departments at Victory Records to see how what they do influences my job and vice versa.

In doing this, I hope to learn about all of the areas of the industry so that I my master my own.

This involves doing tasks in other areas such as publicity, VSP (the t-shirt “factory”), Accounting, the front desk, etc. when they need for me to help them. This will give me a better understanding of the company, the artists and how everything fits and works together.

Disclaimer: Since time is a very crucial thing in the music industry, I will attempt to do all of my tasks before they are asked to be completed. I will accomplish each of the larger goals by completing the coinciding tasks on a weekly basis. My site supervisor and I will sit down once a week to verbally discuss my progress and to evaluate whether or not I have accomplished these goals.


Practicum Leader X _________________________

Site Supervisor X _________________________

Student Signature X _________________________